Why it matters
Your next customer may never see Google’s ten blue links.
of US consumers now use AI to find local businesses, up from 6% in 2025.
Doing well on Google Maps doesn’t mean AI will name you. Maps named the businesses tracked 66% of the time. The AI tools named them 32–38% of the time.
Sources: BrightLocal Local Consumer Review Survey 2026 (1,002 US adults) and Local AI Visibility Study (September 2026).
AI doesn’t give ten pages of results. It gives a shortlist of three or four names.
If you’re on that shortlist, you get the call. If you’re not, the customer may never hear of you.
Most businesses have no idea which side of the line they’re on. Your free report shows you.
How it works
Three steps. You run your business; we do the work.
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1
Your free city report
We ask the AI tools the questions your customers ask in your city. You see who gets named, whether you do, and what we’d fix first.
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2
We fix what AI reads about you
- Your details, right and the same everywhere
- Your Google profile, complete and active
- Help getting more reviews, and a reply to every one
- Mentions on the local and trade sites AI reads
- A website that answers what buyers ask
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3
Weekly checks, monthly report
Every week we ask the AI tools again and record who they name. Once a month you get one page: how often you were named, what changed, and what we did.
One per city
One business per trade, per city.
When you join, your trade in your city closes to everyone else. We will never be paid to push your competitor past you. That keeps us completely on your side.
When a spot is gone, it’s gone for as long as that business stays with us.
Spots right now
| Trade | City | Status |
|---|---|---|
| Bathroom showrooms | Leeds | Open |
| Bathroom showrooms | Manchester | Open |
| Bathroom showrooms | Sheffield | Open |
| Loft and extension builders | Leeds | Open |
| Loft and extension builders | Manchester | Open |
| Loft and extension builders | Sheffield | Open |
Your trade or city not listed? Ask us. If nobody holds it, it’s open.
Why we’re on your side
We only do well when you do.
No contract
Monthly, and you can cancel any time. We only keep you if it’s working.
Almost nothing for you to do
We do the work. You just approve anything that goes out in your name.
Never your competitor
One business per trade in each city. Your rivals can’t hire us once you have.
Price
One setup fee, then one monthly fee.
No contract and no extras. You’ll see the exact price in your free report, before you decide anything.
Who you’ll deal with
People, not a call centre.
I’m Darren Akrill and I run Pillow Not Required. You’ll deal with me or Lisa directly, by email, and we read every reply ourselves.
Darren
Questions
Straight answers.
Can you guarantee I’ll be number one?
No, and nobody honestly can. AI answers change from week to week. What we can show you is how often you’re named each week, before and after we start.
Which AI tools do you check?
ChatGPT, Gemini, Perplexity and Google’s AI answers. We ask the questions your customers actually ask, in your city.
How soon will I see a change?
We start fixing things straight away. The AI tools update at their own pace, so changes can take weeks to show. Your monthly report shows exactly what moved.
What do I need to do?
Very little. Give us access to what we need, like your Google profile, and approve anything that goes out in your name.
What if my competitor is already with you?
Then your trade in your city is taken, and we’ll tell you straight away. We won’t take you both.
Can I cancel?
Yes, any time. It’s monthly, with no contract.
Free city report
See what AI says about your trade in your city.
Who gets named, whether you do, and the first things we’d fix. Free, with no call and no obligation.
Or reply to the email we sent you.